We get asked (almost continually) about our most popular articles, the pieces that really get people going, even the ones that we like the best!
With this in mind, we’ve dug through the archives and selected the 8 best Beamery articles of 2015.
Whether you’re a first time reader or a weekly subscriber, there’s plenty here to get your teeth into:
Looking for new ways to attract awesome talent? Interested in sending your recruiting strategy viral? Enjoy getting creative?
Good. This is a must read.
We break down the 17 most outrageously creative recruiting campaigns of all time.
What can you expect?
Highlights include LEGO building competitions, ‘geek stealing’ and national crossword puzzles. There’s plenty here to tickle your creative side!
How do you stop people ignoring your LinkedIn messages?
Great candidates get hundreds of messages every week, and most are just the same recycled generic template! Hardly surprising then that the best talent is totally de-sensitivized to recruiter messages.
Want to know how to cut through the noise and write messages that stand out?
Excellent. We’ve put together a comprehensive guide to help you write the perfect LinkedIn message. From crafting awesome subject lines to following up, we’ve got you covered!
The “War for Talent” is over. Whether we like it or not, we’re now operating in a candidate-led market.
What does this mean?
Ultimately, it means that what candidates think about you really (really) matters. Candidate experience needs to be number one on your agenda.
There’s unfettered information out there on every brand. 30 seconds with an iPhone will tell every candidate exactly what they need to know about your company.
This information plays a huge part in the number of clicks your big, shiny ‘apply’ button gets every year. If you want top candidates to apply, you need to guard your candidate experience extremely carefully.
*You’ll also learn what shopping on Amazon and eating in (extremely) bad restaurants can teach you about recruiting…
Want to know how to become the best in the business?
The recruitment industry has a few acknowledged superstars. You know the ones, they’re constantly featured in ‘Twitter Must Follow’ lists and out giving keynote speeches at conferences.
These people have ‘earned it’. They’ve developed sophisticated skillsets and deserve the international acclaim.
Want to join their ranks?
We’ve created a scientific framework to help you turn yourself into a world class recruiter and take your performance to the next level.
Cold messages are part and parcel of every recruiters day. They’re how we connect with fresh candidates and we couldn’t survive without them.
Want to know a shocking statistic?
90% of these cold messages are totally unpersonalized, generic templates – hardly the best way to kickoff a new candidate relationship.
There’s a simple reason for this:
Personalization takes time. With this in mind, we’ve broken down 5 ways you can spend super-personalized emails (and thrown in plenty of templates and examples to help you get going).
We’ve even researched the best possible time to send your emails to give you a real advantage over competitors…
How many job descriptions actually describe the job?
It’s easy to forget that job descriptions have to convince someone to apply. They may have an administrative function, but they’re ultimately adverts for your company!
Sadly, there’s no ‘one size fits all’ JD, each role requires a slightly different process.
With this in mind, we’ve created a comprehensive guide to creating awesome job descriptions (stuffed full of examples and ideas).
Marketing has totally transformed over the past 5 years. Companies used to compete for our attention with banner ads and pop-ups. Now they work on earning customers with content and inbound marketing.
They’re focused on building relationships, not just making a quick buck.
The result? Hugely success marketing. Inbound marketing now accounts for over 90% of clicks on the internet.
How is this relevant for recruiting?
(As ever, there are plenty of examples for you to sink your teeth into!)
20,000 minutes. $12,750.75
This is the amount of time and money that is wasted annually (per recruiter) when companies hire too slowly.
There are huge hidden costs to having unfilled roles on your books, it’s doing serious damage to your bottom line.
Forget about accepted wisdom like ‘hire slow, fire fast’ for a second, read this article and re-evaluate your process…
This isn’t strictly an article, but we thought we’d throw it in anyway…
We spent weeks putting together a comprehensive email course to teach you everything you need to know about Recruitment Marketing.
What you’re doing wrong on social, how you can become a talent attraction machine and even how you can craft messages that passive candidates are guaranteed to open, (as well as a host of other awesome tactics and tips).
There’s something for everyone (we’ve basically got you covered here).