Companies invest a ton of time and resources bringing candidates to their website, only to show them the same website content and jobs as everyone else.
The problem? Today’s candidate is savvier, more informed, and more particular than ever before.
Most don’t arrive at your careers page “ready-to-apply”. Candidate expectations have changed. Not only do they want to learn more about your company, roles, and culture before they wade through an application form, but they expect a positive experience from the very first moment they interact with you.
Your ability to showcase your brand to these candidates, direct them to personalized online content and capture their interest is now mission critical.
Recruiters need a way to launch personalized pages and content at the drop of a hat. They need to be able to turn the people that visit their careers pages into leads and applicants. And they need a way to do all of this without relying on I.T and marketing.
This is why we’ve built Beamery Pages.
We’ve sweated the small stuff to create the best, most user-friendly landing page builder for recruiters. A product that lets companies plan, build and promote new landing pages or microsites within a matter of minutes.
Convert the candidates that don’t apply
Pages make it easy for passive candidates to register interest, join your talent network and receive relevant updates without having to apply.
Instead of asking candidates to navigate unwieldy application processes, use customizable forms to get the information you really need to know. Beamery syncs social and professional data for every new candidate to give you a ton of context for when you want to reach out while providing a simpler user experience.
Launch, manage and promote events
If you’re running events or attending careers fairs, you need a simple and easy way to get the word out and register attendees. Pages give you an end-to-end solution to manage everything.
Promote every event with a unique, on-brand landing page.
Collect online RSVPs, send pre-event reminders and capture walk-in information with simple mobile registration.
It’s easy to track attendees and no-shows, and new leads are automatically segmented in talent pools based on rules you decide on in advance (e.g. experience, location, graduation year etc).
To keep the relationship moving and solicit feedback, you can send everyone targeted follow-ups – Beamery leverages all the information that you’ve captured, making it easy to be personalized.
Drive candidate engagement
Building your pipeline with Pages is only the first step, it’s what happens next that counts. Candidates lose interest pretty quickly if you can’t engage them effectively.
Every time a candidate converts through a Beamery page, they can be added straight into an automated journey that sends them personalized campaigns and content based on the information they’ve submitted, the jobs that they’re interested in, and a bunch of other factors like website activity.
You can set these campaigns up in advance, or send them on an ad-hoc basis, making it easy to send every candidate the perfect message, at the perfect time. (The visual below should give you a pretty clear idea what they might look like).
The metrics that matter
Beamery goes beyond all the analytics you’d expect around page visits, conversions, and traffic sources.
You’ll be able to see exactly how much pipeline is generated from each page or event, which online and offline sources are most effective, and even track which new leads convert into applicants and hires.
In other words, you get every data point you need to prove that what you’re doing is working or the information you need to pivot fast.
If you’d like a demo of Pages or a deep dive look at Beamery, you can register here.